10 Simple Tips To Help You Write Better Headlines And Make More Sales
Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you dont get your headlines right, your site wont sell.
Whats the job of your headlines? They have to get your site visitor excited. Their goal is to grab your readers attention and to make her continue reading your sales letter. If your headline fails to create excitement, its very likely that your visitor will leave your site immediately and probably never return again.
How do you create excitement? You have to intrigue your reader with the fantastic benefits of your product. The headline of your sales letter has to present the most important benefit – the USP (Unique Selling Proposition) — of your product.
The goal of your headline is to stir emotions and to help your reader to imagine enjoying all the great benefits of your product. People buy for emotional reasons and thats why its so important to describe the benefits of your product and not its features.
Your site visitor is having only one question on her mind: Whats in it for me? —...
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