As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, How do I know Ill get what I pay for?
Before engaging a website copywriter for your next project, ask them whether theyre able to provide you with the following ten essentials
1) Fixed Quote
A lot of website copywriters will tell you they only work on an hourly rate. Theyll cite varying requirements, rapidly changing technologies, greater incentive, the risk of customer indecision, and a host of other reasons why they cant provide a fixed quote. But dont be fooled. You have a right to know what the job is going to cost you. If a website copywriter wont give you a fixed quote, think twice
2) Contract of Works to be Completed
Just as important as a fixed quote is a...
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