Direct Mail Sales Letters still remain a viable means of advertising a product in today’s electronic world. The biggest reason for this is that email sales letters can and often are shunted off easily with the development of simple spam blocker utilities that almost everyone activates to get rid off unwanted email. To be able to deliver your mailed sales letters effectively, here are 10 tips to help you:
Proper Introduction and Post Script – people will often only check two parts of a letter initially before either deciding to read it, or to throw it in the trash bin: the opening statement and the post script. Keep both catchy without sounding like a “positive scripting” addicted sales man. Both should encompass the general message of the entire letter, letting your potential customer know immediately what you’re there to talk about.
Pay Attention to Layouting – the layout of a letter is the order in which the paragraphs are structured. Be sure to keep everything detailed and organized, because a poorly structured letter will confuse a reader. Confusion will lead to a headache, which will result in your letter heading for the...
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