What’s an article anyway, and why would I want to submit one to an ezine? That was a two-fold question and will require two answers.
An ezine article is usually composed of approximately 500 words on a single subject that would be of interest to your target market. At the end of the article, you should include a “resource box.” This box should provide such things as your name, the name of your company, your web site address, email address, and a small blurb about your product/service.
Writing an article is not hard work. All it requires is some research and note taking. Use any of multiple sources to find information about the topic that you choose to write about. Then write your article in your own words using the notes that you took during your research. It’s not difficult and it’s something that you learned to do early in school (grade school probably). Write in a conversational tone. Write like you are talking to your best friend.
Now, I’ll answer the second question. The reasons to submit this article to an ezine are varied, but not difficult to understand. They all boost your bottom line.