$1148 in One Day Working With Plants? You Bet!
This article is actually an example of a simple yet, excellent marketing plan. Pay close attention to how I went out and found new business at a time of the year when things are normally slow, and not only did I make $1,148.00, my friend Franky also made $1,060.00.
Because I chose to keep myself out of the rat race of landscaping new homes, I went after a market that was more of an impulsive type market. New home landscaping is almost a necessity, since new homes dont have any shrubs or grass. Not only that, many housing developments actually require people to have their landscaping done within a certain number of months from the time they move into their new homes. Therefore, when the house is done, people are anxious to get it landscaped.
Since I wasnt in that market, and most impulsive gardening decisions are made in the spring, my business typically slowed down during the very hot summer months. So one year I decided to do a little test marketing, to see if I could muster up some work during the summer.
I decided to do a test mailing to 350 homeowners in an area where I knew the people could...
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