1. Post testimonials for your ezine on your site.
You’ll be able to increase your ezine’s credibility by sharing how your ezine has benefited your readers.
2. Include a few testimonials for your business in each issue.
In addition, to using testimonials for your ezine, use testimonials for your products within your ezine that share your customers’ favorable feedback.
3. Write articles.
Your articles can help you to share your expertise with your readers and add your voice to your ezine.
They can also help you to increase your subscriptions by building up more targeted traffic to your site.
4. Swap ads.
You’ll create a win-win situation as both you and the other ezine publisher will get valuable free promotion of each other’s ezines.
When possible, swap for multiple issues as repetition will increase your ad’s response.
5. Swap a recommendation within your ezine.
Simply plug another publisher’s ezine in your ezine (i.e., in your editor’s or publisher’s note) in exchange for that publisher doing the same for you.
6. Swap “thank...
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