The competition is fierce and ad budgets are tighter than ever. If youre looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.
Give your product a distinct personality.
OfficeMaxs Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.
Give them an interesting history lesson.
Some of the most common products we use today have the most interesting development histories. Hippocrates, the father of modern medicine, left historical records of a powder made from the bark and leaves of the willow tree to help heal headaches, pains and fevers. By 1829, scientists discovered that the salicin in willow plants was the key ingredient in aspirin, which was later repackaged and marketed by Bayer.
Sing your products praises.
Create a memorable catchy song, poem or jingle that that hooks in peoples minds. Gillette sold millions of razor blades using The Best a Man Can Get, which continues to stick in consumers heads,...
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