12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1
Customer acquisition and customer retention are important issues for any company today. A simple definition of “customer acquisition” is the process of acquiring or obtaining new customers, and/or converting prospects to customers. “Customer retention” is the process of keeping, sustaining, and/or growing the relationship your customers have with your company and its products and services.
These activities become more involved for business-to-business, value-added, manufacturing, and technology companies that create and distribute complex products and services that require training and specific product knowledge in order to use the product or service effectively. Using e-learning, i.e., a learning management system to deliver web-based training and support for complex products and services has several advantages.
Customer Acquisition Uses of Web-Based Learning Management Systems (LMSs)
1) Educate your prospects on your products and services. One advantage of using a e-learning to deliver product training and support is that the web-based LMS becomes an...
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