It was only a matter of time before they entered the minivan fray and after several false starts the on again and off again Hyundai minivan appears to be on once again. Hyundai is targeting a market it has long sidestepped and it appears that a long wheelbase version of the Kia Sedona will soon be sold in the US as a Hyundai Entourage. The minivan wars are heating up again even as one competitor exits the market and another also gives serious consideration to abandoning the minivan segment. Is there an Entourage in your future? Read on for all the details and then decide.
Two decades ago, Hyundai entered the North American market with its $3600 Excel Pony. This cheaply priced, cheaply built model set the tone for the new importer and it wasnt a good one at that. Low quality went arm and arm with the low price, but consumers still bought Hyundais anyway as a new Excel compared favorably with prices for late model used cars of that era. Many owners shrugged off the cheap plastics and quality problems, citing that the Pony gave them something they never had before: a brand new car.
Eventually, Hyundai expanded its line up and improved its quality levels. An industry...
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