During the late 1990s, Nissan rolled out a new version of its Maxima to the critical acclaim of automobile experts as well as to consumers who snapped up the snazzy car in record numbers. Nissan carried the momentum forward until when the 2004 model was released; it was perceived by many as a step backward and sales dropped accordingly. Now, Nissan is poised to release a new Maxima and the company has the Chrysler 300 and Toyota Avalon in its crosshairs!
Make no mistake about it: when consumers are disappointed with a particular model they will look elsewhere; not even brand loyalty can keep consumers in the fold. Nissan found this out painfully in 2003 as the first Maximas were released as 2004 models. Sales dropped as potential buyers complained about the cheap looking interior as well as the uninspiring exterior.
Nissans loss was Chryslers and Toyotas gain as the full sized, rear wheel drive Chrysler 300 has performed very well and the all-new-for-2006 Toyota Avalon is evoking favorable comparisons with current Lexus models. Nissan, realizing that lost sales was lost income hurried the Maximas redesign and has pushed the new car up market. This means that the...
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