2007 Nissan Versa: Gen “Y”, Take Notice

| Total Words: 526

Automakers are clamoring to build and market cars to the Generation Y crowd which, loosely defined, and encompasses new drivers and mostly everyone who is under 30. Toyota threw the gauntlet down in 2003 when they introduced a line of cars under the Scion brand. Now, Nissan is responding and the Versa to be released during the summer of 2006 is their answer. Will the Versa compete successfully or be lost in a sea of Gen Y vehicles soon to flood the market? All of that is too early to determine, so lets take a look at the Versa and what the car has to offer to motorists.

A visit to Nissans website reveals much about the Versa. Unlike a certain Scion vehicle that takes its styling cues from a toaster, the Versa is aerodynamic and reminds me of the Toyota Matrix. Available as a four door sedan or five door hatchback, the Versa is expected to retail for around $12,000, the same price range as Scion vehicles. Like Scion, the Versa will be fairly well equipped to give motorists a value packed experience without having to add on several thousands more to the base sticker price in order to achieve a satisfactory and comfortable driving experience.

Along with a 1.8L I4...

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