People have all kinds of questions about starting their own affiliate program and its always a good idea to be prepared. Starting and managing your own affiliate program isnt something that can be done on the fly. It takes carefully preparation and planning, but the results are well worth it. Here are 3 commonly asked questions:
Question 1: How much commission should I offer in my affiliate program?
How much you offer will depend on the amount you can afford, taking into consideration the lifetime value of a customer, what your competition is doing and how attractive you can make your offer.
As a general statement, information products usually have a higher commission rate – often between 25-50% with the higher end being more common. Consumer products with smaller profit margins can be as low as 5%, but don’t often go above 20%.
But what you charge should be based on your own unique business. Here are some more things to help you come to a decision:
Sometimes it’s okay to pay a bit more for a first-time customer who will buy from you over and over again.
Always see what your competition is offering. You don’t...
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