One of the oldest yet still more effective techniques in driving targeted prospects to sites and converting them into buyers is information-based marketing. This is why article writing, submissions and publications are at an all-time high.
There are many tools that you can use to make the process of distributing your articles easier. However, although this is invaluable in getting your article exposed to more sites, there are common mistakes that some people make before submitting their articles to directories.
Let us take a look at the more common mistakes made in 3 key areas:
1) Confusing the reason to promote articles with the reason to write them.
In article writing, the main benefits of you promoting them is branding, lead generation and promotion, which are all part of your optimization efforts.
However, there is one reason why you write articles, and that is to inform your audience about a subject. It is greatly important that your article is based upon this fact, or else you stand to fail in the promotional benefits as outlined above.
Of course, it is also highly important that you figure out how to get people to read you...
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