Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them.
To make money in today’s Internet Marketing environment, one must specialize in well defined niche topics.
Lets examine a few misconceptions when it comes to niche marketing.
Misconception #1: You do not have to be an expert in the Niche field you choose!
Everyone says you should only choose a Niche that you are an expert in…nonsense!
The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an ebook in a particular niche. You see, you can choose to profit from any niche you like.
Misconception #2: Choose one niche market and stick with it.
Not true! Once you establish yourself in one niche and develop a profitable system, choose another one and run with it. You can even choose a pen name if you like, it’s common practice to do so.