3 Proven Techniques for Improving Your Websites Usability

| Total Words: 1662

The number one factor that makes or breaks your website is whether or not people can use it. This is typically referred to as your websites usability. It seems simple: if people cant do what you want them to do (buy things, subscribe to things, request a call, etc.), they wont do it. Yet, because websites are so easy to change, several companies just create websites, web applications, e-newsletters, etc., and hope that the changes will help their business.

What further confuses this is typically a lack of clear insight into your websites performance. For example, how well does your website convert visitors into buyers? What are the key decisions that visitors must make on your website? Do you give them the information and tools necessary to make those decisions?

This article will help you focus on 3 proven techniques for improving your websites performance: website analytics, usability testing, and personas. Exactly how you choose to implement these techniques is obviously up to you. However, one thing is guaranteed: all three techniques help you get closer to the people who visit your website: their needs, their desires, and their behaviors. This...

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