30 years in Themed Entertainment : Blooloop talks to Nick Farmer
In November 2007, Nick Farmer will become the first European President of the TEA (formerly the Themed Entertainment Association), a post to which he was unanimously elected. Farmer has 30 years experience of working for theme parks, amusement parks, aquariums, zoos, science centres and other leisure destinations. He advises clients on park, story and brand development and new attraction planning in Europe and Scandinavia. Blooloop talked to him about his 30 year career in the themed entertainment industry and ambitions for his presidency.
Early Career
Farmer started his career in marketing with Palitoy, makers of Action Man, Tiny Tears dolls and Star Wars toys. He then formed his own production display company, Farmer Studios, in 1976 which rapidly expanded to offer full design, production and installation services. 4 years ago, having become increasingly frustrated that the growth of the company meant that his time was spent on management, administration and cash flow rather than design and creativity, Farmer disbanded the production company and established Farmer Attraction...
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