Lead management is one of the most important and time-consuming activities for companies. Despite the issues many firms have in its implementation, good lead management can act as a significant competitive advantage. This has particular significance for lending companies where an experienced mortgage agent can make good use of mortgage lead management tools in the following ways:
1.Increased conversion rates: Mortgage branches obtain mortgage leads from various sources such as mortgage lead websites and marketing companies. These leads are pre-sorted to include prospects that possess the right credentials and are more likely to buy a home. Following up on genuine leads increases the conversion rate, helps to generate more referrals, and provides companies with more time to concentrate on customer service. A good mortgage lead management system allows companies to close up to 20% more leads than before.
2.Good leads do not get lost: In the absence of a good lead management system, genuine leads are apt to get lost in the clutter that arises from obtaining leads in a haphazard manner. With a lead management system in place, this does not happen as only genuine...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
