You, like all marketers have a million and one things to do today! At the top of your priorities is marketing… finding more customers and raking in greater profits. If youre looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. Youll be amazed at how fast you can create an effective salesletter.
1. Attention
What captures a readers attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.
A Multi Level Marketer might start a sales letter like this:
* Experience the freedom of …
* Being your own boss
* Financial independence
* Benefit 3 and so on …..
That gets their attention, and compels them to read on.
2. Interest
Heres where we sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features wont hold the customers attention for long, so keep it short and sweet. Hey, its great that your swimming pools...
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