4 Things Web Analytics Can Teach You – What Your Traffics Telling You
Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is theyre analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.
Listen: Your Customers Are Talking
There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers shopping patterns. They follow your customers clicks to and through your web pages and provide you with valuable info on how your customers experience your website:
1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer people spend on your site, the more likely they are to buy something. Analyzing that data allows you to see which keywords are effective for you.
2. You see the...