The customers are coming. Are you ready?
If you operate a retail store, you have less than one month to make a big success of this holiday season.
I’m sure you know how to run your store but Id like to give you some tips to contribute to your success.
1. Few stores have enough staff working the floor. Schedule more staff than you need to work the registers and stock the floor. It’s stupid to operate with only sufficient staff to ring up sales. The goal isnt to get the customers out the door as quickly as possible. Shoppers at this time of year have no idea what they want and are highly suggestible. You should schedule enough staff to keep the lines short at the cash registers and have sales people circulating the store suggesting items to customers. The goal is to sell as much as possible. If everyone is ringing up sales, no one is selling. Adding staff to work with customers will produce more sales. Retail help is CHEAP. A floor person can generate at least $100 per hour. Don’t be cheap, be smart.
2. Train your people. Retailers make the mistake of treating the holiday season as a “busy” time. It’s not just a busy...
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