What technology tools do successful websites use? Remember that a website is a store front; its your customer service rep, delivery guy and your marketing department rolled up into one.
We are open
People dont enter stores that have a closed sign at the door. (Well some do, but you know, we talking about the law abiding kind here.) Nothing says Closed louder on a website than old content: old date references and postings. So one of the best things you can do is to get a script that keeps the current date front and center for your visitors. You dont have to update it everyday it does it all by itself.
Now that people think you are home, and open for business, they may inquire about your product. You must have a customer service desk. This can take the form of a form where they fill out their name and email. It can be to simply subscribe to your newsletter or they may have a specific question. If you want to have a stress-free site, try post an FAQ section Frequently Asked Questions. Then one of the important things you will want to have is an autoresponder.
An autoresponder will keep your site in the mind space of your potential clients who have...
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