Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you’re ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these important questions before you dive in. Think before you advertise.
1. Who Do You Want to Target?
Is your prospective customer an avid outdoorsman who likes to hike? Know exactly who you are talking to before you start. Once you know the characteristics of your ideal reader, it’s much easier to create a dynamic sales message that will address their interests and needs. Talk directly to the reader, and watch them respond.
2. What Action Do You Want Your Reader to Take?
Not all advertisements are intended to spur immediate sales. Are you looking for a list of prospective buyers, first time inquiries, or direct sales? Word your sales copy to stimulate the action you want the reader to take.
3. What Do You Have That Your Competitors Don’t?
Before you can expect your audience to head out for your place of business, you’ve got let them know why they need to do business with YOU. Do you provide faster results, a...
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