5 Must Have Questions In A Sales Letter – Must Know
People have included all kinds of sales pitch in their sales letter but sometimes still wouldnt achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isnt delivering a good impression, no one will be going to buy your cars.
Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:
1. Whats in it for me?
The number one rule of salesmanship people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline.
2. How will my life be better?
This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more...