5 Things I Wish My Dad Told Me About Search Engines
I’ve learned a lot about search engines and search engine marketing, mostly by trial and error. It’s those countless hours of research, testing, and failing when I often think it would have been better to let someone else experience it first, then I could simply observe and learn. But, I don’t have the patience to stand around and let others fail first. What’s the fun in that?
So, I’ve put together five points that, hopefully, someone else can learn from and avoid having to test themselves.
1) Google is the 800 pound gorilla. This is something I learned when I was mostly using pay per click advertising. Google is so far ahead in terms of technology and usability. Other search engines not only missed the boat, they fell in the water and drowned. Yahoo! is coming around but how many years did it take? Google is where it’s at. So, get over your love of Yahoo!, MSN, and AskJeeves. Join the gorilla.
2) Be patient So simple yet so profound. I see it time and again. People, especially new internet marketers, get dollar signs stuck in their eyes. They bite off on all the...
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