5 tips to boost your PPC results on Google

| Total Words: 829

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

– The impression rate
– Your ad position
– Click thru rate (CTR)
– Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let’s quickly sum-up the concept how Google displays your ads in its sponsored results:

* Daily budget controls frequency of your ad display

The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don’t have enough impressions per day).

* Ad position depends on the Rank Number

The higher the rank number, the higher is your ad’s position on the page. The rank number is calculated based on the following formula:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

Now we’re ready to explore what...

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