5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients
Do you feel that you’re wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers — but leave their credit cards behind.
Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more.
But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update my websites, create new products and write more articles. — activities that would most likely bring “real” paying clients.
1. Communicate professional and commercial on every page of your website.
Like many professionals-turned-marketers, I was nervous about sounding too sales-y. But when I began learning more about copywriting, especially copy for the web, my style became more direct. As soon as you arrived on my website, you knew: Sales were happening here.
What I learned: Serious buyers rarely got turned off. They want to be sold. Freebie-seekers and tire-kickers got the...
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