One of the biggest reasons for parent dissatisfaction is lack of communication. Its extremely important in any small business and especially in family daycare. Remember daycare centers are taking care of a persons must valuable asset, their child. So it only goes to show that a parent is concerned about the level and commitment of care that they are receiving from a daycare provider. Communication is of such importance, not only does it show that you care about your clients, but also that you are a professional in the daycare industry.
1. When a parent comes at the end of the day to pick up their child, always start out a conversation with positive information. If there is anything negative to say about a child place that information in the middle of a conversation. So in other words, start with positive comments, than negative, and always end in positive.
2. When interviewing parents for enrollment to your daycare, always ask many questions regarding a families habits and patterns. What do they enjoy doing on weekend, what are their concerns regarding childcare, what are they looking for? Really try to find out what kind of family your customer is and...
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