1: The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users dont like vague pages that dont make it very clear what the page is all about.
Dont even think about trying to ‘trick’ AdSense. (They have penalties, including getting kicked out.) Don’t create a page on one topic and give it a file name about a different topicthats too confusing.
In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.
2: Everyones seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical — not horizontal — format to display your AdWords. I agree. People have become “banner blind” to a horizontal format. Plus, Google has “trained” us to click on relevant text ads on their own site and they use the vertical format.
3: Its to your...