When reading your article a reader can get warmed up and react on your article in several ways. A responsive reader will want to:
1) Visit your website link in the resource box
This is probably the most common response people seem to go to, even if it is the wrong one. People are so fixated with wanting their readers to go to their websites and buy straight away.
Tell me something, how many strangers on the Internet have you brought something from because they just told you a great story? None right?
You have to preheat (or presell your readers) the oven before you can ask for their credit card details.
Sending your readers to your website will usually result in a lower sales percentage straight off the bat. That is of course if you are selling them anything at all.
If you were selling them something, the best bet would be to send them straight to your newsletter signup link in your resource box.
But if you are sure you want to send them to your website, the best way to do that is to tell your readers (in your article) that if you go to your website (in your resource box), there is a free gift (of value) they can get, just by...