I’ve looked at a lot of websites over the years and helped a lot of clients, and I’ve yet to meet anyone who is totally committed to making their site as successful as it could be.
This is particularly true when it comes to search engine optimization. Most online businesses make a half-hearted attempt to get better search engine rankings, but rarely implement anymore than one or two things that could really help make their site a success.
Which of the following does your website have?
1. Unique Page Titles.
Take a look at a selection of web pages that come up high in the search engine results for any search term and you’ll notice they all have one thing in common: unique page titles. Denoted by in HTML, page titles tell the search engines what your web page is about, and are thought to be a critical factor in how search engines determine the order in which pages are displayed in the search engine result pages (SERPS) for a specific search term.
2. Descriptive Keyword Links.
How do search engines find and index your site? They follow links from one page to another, indexing content as they go. If the links they follow...
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