If you are trying to get your online business the attention it needs, you already know that search engine optimization is a lot more difficult than it looks! Using a search engine to get business to your site has been around as long as search engines have, but the methods for getting your site the relevant traffic it needs are getting more complex. Take a look at some search engine optimization advice and tips that might be able to help you get your web traffic where you need.
1. Be mindful of your keywords.
Keywords are what your prospective customers use to find your site. Think about someone who is looking for your services without being aware that your company exists. How are they searching, and what terms are they using?
2. Keep it relevant.
Search engines look for more than just keywords. They will also look for words that are related to the keywords in question, and they will look at the context that the keywords are used in. Resist the current trend of “stuffing” your website with keywords; search engines are sophisticated enough to discover instances of inflated content and your site rankings will suffer for it!