7 Types Of Sales Letters You Can Use To Improve Profit Margins
While the main objective for sales letters does not change at all and thats to encourage customers to avail of your products and services there are different types of approaches you can use to make them more effective.
7 Types of Sales Letter You Can Use to Improve Profit Margins
Introductory Sales Letters This is perhaps the most discussed about type of sales letter in the Internet. This type of sales letter introduces your company to prospective customers. Readers may or may not know about you, but either way, theyre sure not to have bought from you, and your sales letter should tell them why its time to change that fact. When writing this letter, keep it as brief as possible because they dont know you well enough to believe that reading more than one page of your letter would do them any good.
Product Update Sales Letters This is mainly for old and existing sales customers. The primary thrust of this letter is to let them know about your latest product offerings and how they compare to previous items in your product line. Usually, sales letters of this ilk offer incentives as well...