7 Ways to Stop “Selling” & Start Building Relationships

| Total Words: 1142

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.

New Thinking = New Results

Maybe it’s time to take a different approach. Maybe we need to seriously analyze our sales thinking so we can identify why we’re not making more sales. Take a look at the table below and thinkabout your current selling mindset. How would your selling behaviors change if you changed your sales thinking?

Traditional Sales Mindset Vs Unlock The Game Mindset

1. Always deliver a strong sales pitch. Vs Stop the sales pitch — and start a conversation.

2. Your central objective is always to close the sale. Vs Your central goal is always to discover whether you and your potential client are a good fit.

3. When you lose a sale, it’s usually at the end of the sales process. Vs When you lose a sale, it’s usually right at the beginning of the sales process.

4. Rejection is a normal part of selling. Vs Sales pressure is the only cause of rejection. Rejection should never happen.

5. Keep chasing every potential...

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