9 Tips For Getting More Sales From Your Existing Web Traffic
Many entrepreneurs spend time and money increasing their website traffic or search engine ranking, yet pay little or no attention to how many of these visitors actually buy their product or service. Improving your websites conversion rate is more time and cost effective than trying to bring in new traffic. In this article, Ill show you the nine adjustments I make to help websites improve their conversion rates.
Before you begin, you must know your numbers. Tracking key metrics of your website’s performance will enable you to make educated marketing decisions. What is measured gets improved. Some benchmarks to start with include:
* Number of visitors
* Number of sales
* Average order amount
* Cost per visit
* Profit per visit
* Customer lifetime value
Once you begin tracking these numbers in Excel or a similar program, you can see the improvement caused by the changes you make.
Step #1: Add Rapport
Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. Build relationships by sharing...
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