A Consistent Corporate Identity Don’t Leave It To Chance
You have a great corporate identity, so why is it that Bob from Technical Support in Sheffield has a business card on 300g mat and is a different size to Sarah from the London sales office. Not only that, but the type faces are both wrong. Fortunately, they both have our logo. Unfortunately, they’re a different colour. Sounds familiar? I’ve seen this happen repeatedly in global operations, even within the same department.
Without a system in place to enforce brand identity guidelines, the effect of a company’s visual identity will be diluted. At the very least, a company should have a Corporate Identity Guide that contains the design and print specifications of everything from business stationery to vehicle livery. It doesn’t have to be a printed guide. Many companies make this information available to appropriate staff and suppliers via a secure section of the company website.
A Corporate Identity Guide is useless if its guidelines are not enforced. The simplest way to protect corporate identity is by using the technology that is available to us via web to print...