A Covert Marketing Tool For Parent Buyers The Kiddie Ride
Choosy mothers choose Jif. But what do choosy kids choose? “Automobiles and electronics,” says Mark Snyder, senior vice president of brand management for Holiday Inn. “Children very much get to participate in making those purchasing decisions.” Let’s face it. Anyone who has ever stood in a checkout line in the supermarket knows that kids have always had a say in purchasing toys, food and other smallish items. What’s new is how far that influence now stretchesand how advertisers are reacting.
Lets look at one tool the grocery industry uses to influence kids and ultimately to get parents to buy foodstuff at their location. This tool is beginning to be used by smart marketers in other industries as well detail. The tool a kiddie ride.
Every grocer wants to create a carnival type atmosphere to attract kids and their grocery-buying parents. Kiddie rides provide a great way to attract kids and their money-spending parents. Most every parent can tell you which grocery stores have kiddie rides because their kids alert them to the fact, and of course, which grocery store...
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