A Foreign Affair: Preparing To Attend An Overseas Tradeshow

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For E-Biz owners, importing can be the key to lower product sourcing overhead and a diversified product line-up. One of the best ways to get started in importing is to attend an international tradeshow, where youll meet countless manufacturers and wholesalers of foreign goods. Much like the tradeshow industry here, any reputable show will qualify their exhibitors, so you can feel confident youre only dealing with legitimate, authentic suppliers.

What to Know Before You Go

According to Peter Zapf, you should familiarize yourself with a fairs suppliers, in advance. Advises Zapf, A little preparation will help you get the most out of attending a show. With so many exhibitors, its good to know which products and suppliers you want to target. Check out the exhibitors on the tradeshows web site, and research the companies that interest you. If the info you want isnt on their site, email them your questions about their products, pricing, etc.

Your next step to prepare is researching your product market to determine how much you can spend on landing costs and still make a profit. Your landing costs equal the price of the product itself, plus the cost of...

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