A Good Squeeze Is Hard To Find

| Total Words: 797

Lead capture pages or “squeeze” pages are the best tools to use in a traffic exchange. That way, you can collect names and email addresses for your “list” of potential customers. You know the saying–“The Money Is In the List.”

But, do you know how to build a squeeze page? A please sign up, and a fill-in form wont get you many (if any) sign-ups. Here are some hints:

First, you need to intrigue viewers to get their information. If youre offering a free newsletter, the best thing to do is to give readers a sample of what they might find inside. For my newsletter, OVMarketing One-Tip News, I offer a tidbit of advice, such as using your picture to brand your business or another teaser about what people might find once they subscribe.

If you dont have a newsletter to offer, you may be offering a short marketing course or a course on pet care. It really doesnt matter what you offer, as long as youre offering something of quality. You can even buy autoresponder messages now.

You can also find tons of stuff out there to give away. Various programs provide a clearinghouse of sorts, where product owners allow their...

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