Using a variety of female celebrities, infomercial producers have once again created a huge market where none existed. Thats not to say that make up products didnt exist. They did. And they were a multibillion dollar industry long before anybody ever thought of infomercials.
Starting in the early twentieth century with the advent of movies and their subsequent side affect beautiful stars! make up companies have been designing products to make average looking women look better. Or at least think they look better. Make up has been a staple of upscale department stores and high priced boutiques right from the very beginning of the retail business. Even in the early days, make up products had their own departments. Salesgirls were hired who exhibited a youthful, sparkling appearance. They would grab women by the hand, lead them to the sales counter, apply a bit of this, a dab of that and a puff of something else for free and then make the sale. Early products were marketed in the usual manner for their value in improving your appearance and their price.
The first make up celebrities in the pre-infomercial era were not the stars that women were trying to emulate...
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