A Marketing Conundrum

| Total Words: 743

Ignoring the problem or getting bent out of shape over it isnt going to make it go away. I am referring to the sad state of affairs of modern day popular culture and just how far from authenticity we have sunk in our search for meaning in life. Much of the world is entering what is being called the ‘Bread and Circuses’ phase of declining empire. A phase preoccupied with credit binging, fiat money and spectacle. The Romans went through a similar period of decay, Nero fiddling while Rome burned.

Then as now, there are many narrowly focused people out there in the world with money to spend who only want to be entertained. They care not a hoot for dignity, synergy or edified social discourse. Reading, the News Hour, National Public Radio, debates…how boring. Glamour, glitter and action, thats where its at. Seeking diversion in fun and games is a sign of the times, and noble or not, the astute marketer can realize that there is a lot of money to be made catering to the praetorian.

In order to be successful online, as offline, when selling either a product or a service, there must exist a market for what you are selling. By targeting the...

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