A Powerful Yet Simple Strategy To Increase The Sales Of Your Book Ten-fold!
As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible.
Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling oriented.
Remember that the reason that people come to the Internet is because they have wants and desires and want to be satisfied. This is the *sole* reason that people come to the Internet. The key for you is to market to people’s problems and present yourself as the only credible solution.
Once you know your market’s problems, you will create a list of benefits that they will experience from dealing with you. You want to distill this list of benefits down to their very essence, which gives you your key benefit. You do this by playing the Which Means What? game with yourself (choose a benefit and ask yourself Which means what? to get down to the base benefit)
Your assignment is to record all the features and benefits that your product will...