A Shopper’s Guide to Tanning Lotion

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With today’s tanning lotions, there’s no reason that you can’t keep your golden glow year-round. But unless you’re immersed in the tanning culture, it’s easy to get confused by the variety of products in the marketplace. Here, then, is a quick start guide that will help you find just the right product to suit your needs.

Indoor, Outdoor, or Sunless?

Tanning lotions can be broadly divided into three categories: those for outdoor tanning, indoor tanning lotion, and sunless tanning lotion. As its name implies, outdoor lotions are perfect when you’re going to the beach or lying out by the pool. If you’re going to a salon to get that golden glow, you’ll need a tanning bed lotion. If you want to avoid the rays altogether, you’ll want a sunless tanning lotion that you can apply yourself in the comfort of your own home.

Before you select a tanning lotion, it’s helpful to think about your tanning goals. Would you like a tan for a special occasion, like your wedding day or a class reunion? Are you a committed sun worshipper who relishes the deep bronze color of a lasting tan? Or are you planning a week at...

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