The company you work for is planning to have a major event, and youre in the marketing group, assigned with the specific tasks of finding suitable sponsors for your event. It seems like a cinch find potential sponsors; call them up; give a sales pitch; and youre done. Problem is each company you called asked you for a sponsorship proposal. You sit there, brainstorming on a plan but have no idea how it should look like.
The good thing about this is that youre not alone. A number of people and organizations may have heard of sponsorship but never thought of the process involved in acquiring a sponsor. The reason for such is that sponsorship although now being adapted by numerous companies has no specific document specification.
The good thing is that like every other proposal plan, a similar format can be used in proposing sponsorships. There is no perfect proposal layout, but the format below targets the two main targets that every sponsorship proposal should aim at avoiding rejection and securing a meeting with potential sponsors.
What your sponsorship proposal should have
Before writing your proposal plan, key points such as the type and number...
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