In the competitive business credit card market, some financial institutions have opted to become niche players. This decision to specialize is primarily driven by the need to gain market share.
One of these niche players is the Advanta Bank Corporation. Advanta is touted to be among the largest issuers of business credit cards for the small business market. That is quite possibly an accurate observation since Advanta is known to have focused exclusively on the small business market, and its business credit cards simply reflects this focus on the requirements of small businesses.
You are clearly reminded of this when you visit the Advanta web site to look at their business credit card offerings: there is only one featured card, the Advanta MasterCard Platinum Business credit card. This is a cash back rewards business credit card which offers you 5% discounts on certain items and a 1% general discount, on others.
There is an ongoing drive from their side to partner with more companies that sell products and services which form a part of the normal operating expenses of small businesses, to increase the appeal of their credit card offering.
The Advanta...
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