Marketing through email is a very effective method to communicate with your customers. Generally it is very economical, and if properly done, can help create brand identification and dependability.
At an average of just a few centavos cost per message, it is definitely a great bargain in contrast to traditional direct mail. Furthermore, email marketing has a strong response rate which ranges from 5-35 percent depending on industry type and format.
One advantage of marketing email is the amount of information that clients supply when registering for your subscription email. By learning who your clients really are, including their gender, age, income and specially their special interests, you can target your services and products to accommodate their needs.
Advantages of email marketing:
1. Brings in interested audiences. Your offer can reach prospect clients that already have conveyed interest to your topic.
2. Cost effective. Compared to all other methods of direct marketing, significantly, email marketing is much less expensive.
3. Fast and effective. Conventional direct marketing methods, like direct mail, take up a lot time...
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