Advertisements have become very snazzy in recent years. They are sharp, smart, and they hit the target. The best ones make people want to get off their arm chairs and drive over to the nearest store to buy the advertised product. Is the product as good as the ad claims it is? Probably not. But when did you allow objectivity to enter into the illusorily wonderful idea that the ad fed into your head? Most often, we buy new products based on the claims made by the actors in the ads. The peppier the actors and the smarter the ad, the more likely are consumers to go and buy that product.
Good ads sell even the worst of products. Only after the initial buying has been done does word of mouth decide whether or not the product should remain in the market. However, without the initial ad spends, the product would not even have the chance to prove its worth. No wonder companies spend such large chunks of their revenue in marketing their products. You never know which one might strike gold.
If one is looking for really smart-looking ads, some of the best are the car commercials that we see on TV. Yet, most car ads just provide close-ups of the various parts of the car, and a...
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