Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here’s where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here’s where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product.
Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer.
I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn’t answer certain basic questions I put to them, such as:
“How many chapters are there in your book?”
“How many pages does your book have?”