Article marketing is one of the most reliable and advanced internet marketing techniques today. Its a long term internet marketing strategy that requires a daily plan and certainly some effort. The misconception that has been spread lately is that you have to be a professional writer in order to write. That is false and there are many examples of ordinary people writing articles according to their knowledge and personal experience. You do have to follow some principals in order to maximize the effectiveness of your article marketing efforts.
1. Define your Market first.
Do not write about everything, target your niece. This is critical because you cant provoke the interest of all people but only a specific group of people will be interest in what you inform about. Targeted groups of people are the ones that increase your web business traffic and finally the sales.
2. Work on your titles or headlines.
Research has proved that internet users only need a fraction of a second, by reading the article title , to decide if they read the article or not. That means that your articles title must be attention-getting otherwise the reader will skip your article...