Customers pick the best product. Women pick the best genes. Well, not quite.
Every soy sauces claim to be number one.
Who knows which one is?
Consumers do not pick which one is best. Consumers pick which one looks best.
Well, you see, like anyone in the world, women do not pick the best genes. Women pick the best looking genes.
How do they know?
All products, including sperms, require advertising. That advertising can actually hurt gene pool, or even life survival. However, if the advertising can improve womens impressions on the males, some males will do it.
Lets examine the peacocks elaborate tail. Those tails actually hurt survival.
Those tails attract parasites and predators.
Peacocks with shorter tails will not attract predators and hence live longer.
However, the fact that most peacocks have long tail is a proof that at least in the past, peacocks with longer tail have survived better in the gene pool.
We know that it happens because peahens are attracted to peacocks with long tail. The reason why the tails are attractive is surprisingly because the tails hurt gene pool survival.
A living...
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