Employing a manager to run affiliate systems on a retainer with bonuses is a win for product owners, a win for managers and ultimately a win for affiliates. Having them happy is the only way to keep them actively selling your product or service, and in turn improving business.
Russell Brunson knows how to manage his affiliates after losing over two years of work, and 6,500 affiliates in one day when his system crashed. He wrote down what worked and what didnt, then started again and in less then two months he was back. Now 18 months later he has an affiliate list of 30,000 and draws in a six figure amount of cash per month from his affiliates.
So successful has his been in recruiting affiliates that Russell Brunson, along with affiliate manager Stu McLaren, has developed an affiliate training program for managers. Both men believe there was a shortage of experienced managers and yet they were the most important element in an effective affiliate marketing program.
Here is a broad look at the most important three elements to be an effective manager:
1. Affiliate Research
It is important that managers draw in the best sales people to sell the...
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